what an opportunity!
We see a great opportunity for both Pondercast and Massey Hall Live. By partnering, we can connect Massey Hall Live with our tribe of ponderers and spend more time doing what we do best, making content for our tribe. Win-win!
In this proposal
01. About US
02. Value
03. specifics
04. Cost
01
about pondercast
Pondercast is for explorers – it guides you to the clouds for a mind-bending view.
Pondercast is for explorers – it guides you to the clouds for a mind-bending view. Let Laurie Brown spark some new thoughts as the soundscapes of Joshua Van Tassel help you ponder the night, being human, and OH! – we also love music.
Overview
With 62 episodes under it’s belt, Pondercast has just completed its third season. We’ve seen many highlights including a successful Patreon Campaign, Partnership with Killbeat Music, a live show at the Bentway, tours, and more.
Our Tribe
We’ve connected with a very special set of folks – these are our people. Laurie was able to transition the majority of the listeners from her CBC program ‘The Signal’ so we’ve known these people for a while.
They care about the arts, nature, the human condition, and progressive social values.
We did a survey recently and found they are most excited for episodes about music as well as nature, spirituality, mental health, sex.
By the numbers
86% of our audience is Canadian
13% of our audience is in Toronto
We have 7,390 members in our FB Group
We have a combined 8,660 followers on Twitter
We have 2,351 subscribers for our newsletter
We have an avg. listenership of 4,724 /episode
We have 386 paying Patrons per month with 2,514$ of monthly income
Our Team
Our three-person team was designed (and destined) to make Pondercast. We come from various backgrounds allowing us to excel at all the things a good podcast needs. This includes, interviews, musings, soundscapes, original music, audio editing, and visual design (web, graphic, video, identity.)
Joshua Van Tassel
Joshua is a professional drummer, producer, composer and sonic landscaper. He performs and produces some of Canada's most respected performers such as Great Lake Swimmers, Amelia Curran, Sarah Slean, Donovan Woods, Rose Cousins, David Myles, and others. He is equally at home with sticks in his hands or a hydrophone in the ocean.
Laurie Brown
Laurie is a passionate advocate for the arts and artists in Canada. She’s built a reputation as an accomplished interviewer and seasoned broadcaster by bringing out the best in Canadian artists. Her career started at City TV on The New Music, at CBC’s flagship documentary show The Journal, on CBC’s The National and on NewsWorld’s On the Arts. Laurie hosted The Signal on CBC Radio2 for 10 years, a much loved late night music program.
Ty Johnston
Ty Johnston is a visual artist based in Newfoundland. He loves all things visual from branding and visual identity to websites and apps. If you can see it, Ty has designed it…and added more white space. His past clients include WestJet, Nike, and Safeway. An entrepreneur at heart, he’s started a brewery, an online merch store, a series of prints, as well as too many tech startups to even name.
02
partnership
We can’t wait to introduce Massey Hall Live to our tribe.
Here are some early ideas we have…
idea A
We will mention a Massey Hall Live performance once per new episode – the exact wording is up to all of us to decide on. This audio plug would live on the episode for 3 months from time of publishing. We would also retro-actively add the audio plug to our top 10 episodes (again it would live for 3 months before reverting to the original version of the episode).
During this 3-month period, we would also mention Massey Hall Live on each social media platform twice a month as well our email newsletter once a month.
The price of this would be 5,000 CAD total (250$/episode)
Idea B
We could emulate our Ponderbeat format episodes where Laurie would introduce and reflect on a series of clips from various live performances. The audio-only podcast episodes would encourage listeners to watch the entire live performance.
We would also create video clips of the episode to share on social media.
Cost & Details TBD
BUILDING THE COLLABORATION IN THE FUTURE
We can see many creative opportunities for the relationship between Massey Hall Live and Pondercast to flourish. We are looking for a home for Pondercast live events, and the new Massey Hall fits well.
Opportunities for collaborative live events, interviews, and educational outreach come to mind. Pondercast could curate a live music festival with Massey Hall Live. Pondercast could create bespoke episodes that address themes and ideas that Massey Hall Live programming champions.
Let's talk.